BECOME A PFL
The PFL Promise

What's in a promise?
And with your Personal Family Lawyer designation, that's exactly what your clients will get. As a PFL, you promise to deliver the advice they want, the legal protections they need, and a relationship they can trust.
A Relational Standard
The 6 elements of the PFL Promise


How PFLs are hired
Before a single document is ever drafted, you’ll use our Family Wealth Planning Session process to fully understand your clients’ family dynamics and assets. Your clients will understand the law and how it applies in the event of their incapacity or death. They will then choose a plan based on their budget and their desires for the people they love.
Clarity is the basis for moving forward.


What PFLs protect


How PFLs plan


What clients see


How PFLs deliver


How PFL plans work
One-and-done estate plans focused only on money are a recipe for failure. PFLs help their clients throughout every stage of life and be there for families when their loved one can't be.
It starts with a promise, and
the proof is in the practice
As an NLBM lawyer who carries the PFL Designation, you'll be uniquely equipped with all the training, tools, and support needed to deliver on the PFL promise. Not only will you finally understand how to build a sustainable legal practice, you'll give your clients a new expectation of what a relationship with a trusted counselor creates for them, their families, and their businesses.
Start living the PFL promise today.
The Personal Family
Lawyer Solution

Founder of New Law Business Model,
Personal Family Lawyer, and
Eyes Wide Open Life

Discover Personal Family Lawyer.
GET OUR FREE MASTERCLASS FOR LAWYERS.
Ready to explore what being a Personal Family Lawyer would mean for YOUR practice? See how aligning your business model, your passion, and your clients needs all on the same side of the table can transform your practice.