TURN YOUR LAW PRACTICE INTO A BUSINESS YOU LOVE Trainings
Want a taste of what being a Personal Family Lawyer® firm owner is like? Access one of our upcoming trainings or on-demand masterclasses to get started.
TURN YOUR LAW PRACTICE INTO A BUSINESS YOU
LOVE Trainings
Want a taste of what being a Personal Family Lawyer® firm owner is like? Access one of our upcoming trainings or on-demand masterclasses to get started.

Become the Go-to Estate Planning Attorney for Families
Date/Time: August 27th @ 1pm ET / 10am PT
Serving growing families is one of the most overlooked opportunities in estate planning. These families are completely unaware how vulnerable they are when choosing DIY and “cheap legal” estate planning solutions – creating an incredible opportunity for heart-centered attorneys who understand what’s really at stake.
Join Ali Katz for this LIVE Masterclass where you’ll discover how to position yourself as the go-to estate planning attorney for families in your community by protecting them from the 7 risks families with children face in 2025.

Switch to Estate Planning
Date/Time: September 10th @ 1pm ET / 10am PT
For ten years, attorney Liz Smith felt completely trapped as a public defender in Alaska.
Her schedule was dictated by court hearings, emergency calls, and a never-ending caseload that left zero room for the life she actually wanted to live — and the impact she wanted to have as a lawyer.
The financial security was the only thing keeping her from walking away.
But when Liz discovered Estate Planning and our heart-centered and relational legal service model in 2019, everything shifted.
Today, instead of dreading work, Liz loves her law business and the 22+ families she serves each month. Her law business is on track to bring in $1.6 million dollars this year, all while giving her the freedom and purpose she'd been searching for.
On 9/10, join host Allison Osborn and guest Liz Smith to hear how Liz left litigation behind, switched to Estate Planning, and built a law practice that aligns with her values and lifestyle.
If you’ve been wanting to switch to estate planning, but have been questioning whether you can find fulfillment and make a real difference while still earning a great living, join us to get the clarity you need.

The “$10k Day” Strategy to Grow Your Estate Planning Practice
Date/Time: September 24th @ 1pm ET / 10am PT
On Sept 24th, join Ali Katz and two Personal Family Lawyer® firm leaders as they break down how to earn $20k-$250k/month with estate planning services by focusing on creating “$10k Days” in your practice.
If you’re a heart-centered estate planning practice owner who’s ready to increase your revenue in 2025 with a strategy that simplifies your marketing efforts, then this Masterclass may be exactly what you’re looking for.
You’ll know the simple strategy which ensures your calendar stays booked weeks in advance with interested prospects and how you’ll turn 80%+ of everyone you meet into a happy paying client. THIS is how 700+ PFL® Firm Leaders stay booked weeks in advance, even in today’s uncertain economy and despite the rise of AI/DIY platforms, financial advisors, and legal insurance flooding the space.
This can’t-miss live Masterclass happens 9/24. Register today to reserve your seat!

Switch to Estate Planning
Date/Time:
September 10th @ 1pm ET / 10am PT
For ten years, attorney Liz Smith felt completely trapped as a public defender in Alaska.
Her schedule was dictated by court hearings, emergency calls, and a never-ending caseload that left zero room for the life she actually wanted to live — and the impact she wanted to have as a lawyer.
The financial security was the only thing keeping her from walking away.
But when Liz discovered Estate Planning and our heart-centered and relational legal service model in 2019, everything shifted.
Today, instead of dreading work, Liz loves her law business and the 22+ families she serves each month. Her law business is on track to bring in $1.6 million dollars this year, all while giving her the freedom and purpose she'd been searching for.
On 9/10, join host Allison Osborn and guest Liz Smith to hear how Liz left litigation behind, switched to Estate Planning, and built a law practice that aligns with her values and lifestyle.
If you’ve been wanting to switch to estate planning, but have been questioning whether you can find fulfillment and make a real difference while still earning a great living, join us to get the clarity you need.

The “$10k Day” Strategy
to Grow Your Estate Planning Practice
Date/Time:
September 24th @ 1pm ET / 10am PT
On Sept 24th, join Ali Katz and two Personal Family Lawyer® firm leaders as they break down how to earn $20k-$250k/month with estate planning services by focusing on creating “$10k Days” in your practice.
If you’re a heart-centered estate planning practice owner who’s ready to increase your revenue in 2025 with a strategy that simplifies your marketing efforts, then this Masterclass may be exactly what you’re looking for.
You’ll know the simple strategy which ensures your calendar stays booked weeks in advance with interested prospects and how you’ll turn 80%+ of everyone you meet into a happy paying client. THIS is how 700+ PFL® Firm Leaders stay booked weeks in advance, even in today’s uncertain economy and despite the rise of AI/DIY platforms, financial advisors, and legal insurance flooding the space.
This can’t-miss live Masterclass happens 9/24. Register today to reserve your seat!

How Jilian Morton Learned + Installed Estate Planning
September 3rd @ 1pm ET / 10am PT
Jilian Morton started her law career as a real estate conveyance attorney, handling 8-10 closings per day. This work was taxing and never seemed to bring in enough money. She decided it was time for a change.
She made the switch to Estate Planning in early 2020, with two toddlers at home and a pending divorce. But she was charging just $1,000 per plan and working every waking hour. Then the pandemic happened, lockdowns began, and her “solo startup” felt more like solo survival.
Thankfully, Jilian discovered and joined the Personal Family Lawyer® program, and after mastering our Life & Legacy Planning® Service Model, she transformed uncertainty into opportunity:
- She increased her fees to an average of $5,800 per engagement
- Scaled from 4-5 clients a month to nearly 30 as a solo lawyer– without burnout
- Bought her own office building at age 32 and built a five-person team
- And is now consistently generating $130k/mo and staying booked out four months in advance
If you’ve wondered what it really takes to start and grow a law business that works for your life, this is your invitation to learn the law business model that makes it possible. Attend this live event hosted by NewLaw’s Kim Rockwood to hear Jilian share her story and how you can make the same shift in 2025.
Stay on after the event for a special live Q&A session with Ali Katz. Click to register now!
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