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Tired of the billable hour grind?

It’s possible to run a lucrative practice serving your ideal business clients in just 10 hours a week. Tune in as Ali interviews two powerhouse lawyers - AJ and Denise - who broke free from the “Big Law” burnout by niching down to serve select entrepreneur clients at high monthly retainers. 

Key Takeaways:

  • Strategic Niche Focus: niching down opens the door to become a coordinated advisor guiding all your clients’ legal, financial, insurance, and tax needs and move beyond just documents to provide the kind of holistic planning and protection today’s top business owners crave but are difficult to find.

  • Effective Client Acquisition: Denise shares her approach of attending high-ticket events to connect with potential clients, offering initial free services to demonstrate her value. AJ discusses leveraging personal and professional networks to establish connections with potential clients who require sophisticated estate planning.

  • Innovative Retainer Models: Gosnell utilizes a retainer-based model where she acts almost as an in-house counsel for her clients, offering them quick and effective legal solutions. Olofsky integrates estate planning with business growth strategies, helping clients prepare for future transitions and ensuring their legal needs are met as they evolve.

  • Building Trust through Generosity: Denise's strategy of initially offering free services to potential high-value clients showcased her expertise and built trust, eventually leading to lucrative, ongoing engagements. Both attorneys emphasize the importance of proactive service and being readily available to address urgent client needs, reinforcing client trust and satisfaction.

This episode is a treasure trove of insights for any legal professional aspiring to niche specialization or seeking to innovate their practice. Denise Gosnell and AJ Olofsky exemplify how targeted services, combined with a client-centric approach, can lead to a fulfilling and profitable legal career. Whether you are a seasoned attorney or just starting out, their stories provide inspiration and actionable strategies that can be adapted to your own legal practice.

 

Time Stamps

05:35: AJ talks about his background, when his career started, balancing multiple roles and responsibilities that led to exploring a new business opportunity.

11:05: Denise shares her professional struggles before meeting Ali and how Ali changed her life after one conversation.

13:06: AJ explains the importance of specializing in a particular area, which for him is estate planning for business owners with specific revenue ranges, emphasizing how this specialization makes client acquisition and service delivery more efficient.

26:37: Denise shares her initial method for gaining clients by attending events, offering free legal services, and investing significant money for access, which developed trust and led to high-value, long-term client relationships.

33:52: Denise shares insights on maintaining high levels of client service, including the importance of availability through personalized communication methods like texting, to solve client issues promptly and effectively.

 

Transcript


Ali Katz:
The reality is, we can't continue to grow at the rates we would need to continue to grow in order for everyone to hoard their money and earn money on their money on their money on their money successfully. It's a model that doesn't actually work economically or ecologically.

Ali Katz:
Hello, and welcome to the NewLaw podcast, where we guide entrepreneurial lawyers to build law practices into businesses they love. I'm Ali Katz.

Ali Katz:
In today's episode, you are going to hear a session that I recently gave to our Personal Family Lawyer Firm leaders on our working with death and legacy call, specifically around the idea of moving from a reality in which we're supporting our clients with generational wealth into a future of regenerative wealth. This was based on a presentation that I gave to a venture capital fund that is beginning to help these folks that are investing, to look at investing through a new lens. And this episode is for you if you really want to start to look at how can we look at estate planning through a different lens, where it's not just about planning for assets after death, but about helping clients make what we call eyes wide open decisions throughout their life? I hope you love the episode. I can't wait to hear what you think. Let's get into it.