Turn your valuable connections into paying clients. With ease.
Let us do the hard work of creating and managing your PFL website for you.

You make the connections. Your PFL site will help you turn your leads into paying clients.

We maintain your site and keep it up to date with blogs, seminars and microfunnels.

Your time is money. Spending time building a site or hiring an agency that doesn’t understand you is a waste. Let us do the hard part while you create high-value connections.

Your team will easily integrate your PFL site with the CRM of your choice. If you don’t have one we will set one up for you.
YOU CAME TO NEWLAW TO BECOME THE “GO TO” EP LAWYER IN YOUR AREA BY BECOMING A PFL.
Now that you know how to serve with Life & Legacy Planning, it’s our objective to make it as efficient and effective for you to educate your community, so you can stay focused on the parts of your business that only you can do.
NewLaw's Managed Website Service gets your website set up and maintained super affordably, leveraging the licensed content included with your PFL membership --- site copy + opt-in pages to grow your list.
THE PFL WEBSITE PROCESS

Sign up for a NewLaw managed website.

We ask you a few simple questions.

We get your site up in 1 week if you choose the Brochure model or 3-4 weeks for the Modern or Classic model.

We keep your site up-to-date with weekly blog content posted for you every week, maximizing the results from your website on an ongoing basis.

You will then use your email newsletter and social media to send people to your blog, giving them a reason to go to your website every week which keeps you top of mind and reminds them that their next step is to book a Planning Session with you.
LEAD GENERATION
Your website is the foundation of your online presence. What happens behind the scenes is where the magic really happens. A website that works for you is a website that allows you to continue fostering relationships.
Our sites are aimed to capture leads by getting their contact information in exchange for a valuable piece of content you share with them. From there, you will be able to communicate with them via your newsletter to foster the connection and build the relationship.
This keeps you top of mind for your potential client and allows for increased chances in them booking a Planning Session with you.
WHAT’S INCLUDED
When you outsource your website to us, you can focus your time and attention on finding and serving more clients.
Each Monday, the website team publishes the PFL blog for you without you lifting a finger. Share the blog on your social media channels and include it in your newsletter. Then, drive viewers back to your website to read the content and schedule a Planning Session with you.
13,571 Blogs Posted
1,243 Event Pages Created
Build your client pipeline by building your houselist (which becomes the most valuable asset of your law firm) with lead generation resources done for you and built into your website. Use Wear Clean Underwear, and Ali's best free reports to turn your website into a lead generation machine.
182 Free Report Pages Created
Let NewLaw host your website in a Tier 1 Data Center on dedicated cloud servers using the same infrastructure that serves some of the largest corporations in the world.
Dual firewall protection allows your website to be safe from intruders and an SSL certificate is included with your subscription. Plus, your site is backed up daily.
Whenever you need an update to your website just email the team. There is no extra fee, it’s included in your subscription. Don’t hold back.
Here's What Our Personal Family Lawyers Are Saying
“This is a Tom Bowles appreciation post for my website. I had a delivery today, two lovely ladies who found me online. They called two separate firms before finding me only to be told that they have never done EP for same sex couples but could try to 'work around' that.
My heart broke when they told me that. BUT, they went online and found my site. They saw under the WHO YOU ARE tab, Life Partners and it resonated with them. They felt I would understand them so they called me! The rest is history. They now have their trusts and their plan in place to protect themselves in case anything happens. All from a great website that spoke to them.”
Pamela
“I met with a woman in June 2010 and got an email from her yesterday that she's ready to move forward. Just scheduled her design meeting. Not kidding, 2010! The e.newsletters do work, it just may take a bit of time.”
Darlynn
“This is great!!! Thank you!!! WOOHOOO!!!”
Ashley Thompson
This is for you if:
- You don’t have a web presence yet at all
- You want a separate estate planning focused website for your Life & Legacy Planning service offering
- You aren’t ready for the full website option
What’s Included:
- 1 page website
- A way to get on the web without the hassle of building a website yourself or hiring an agency.
- A one-week turnaround
- Adding your intake call booking link (Calendly, Acuity, Clio or Lawmatics)
What’s Not Included:
- Blog or Events or Lead Generation/House List Building
- Purchasing of your URL
Cost:
A one-time fee of $500. No recurring charges.AS YOU GROW
Once you are ready to grow and have your website work to leverage your connections and turn them into paying clients, upgrade to either PFL Classic or PFL Modern.
This is where the good stuff happens. We will create landing pages for your educational presentations so you can build your house list and send paid traffic to market your event. Plus, we will add the PFL blogs weekly so that you can add those URLs to your newsletter.
Choose the Managed Website Service design that you like best and we will do the rest. Are you a go-getter looking for a video FAQ page? Did you write a book and need a landing page to market it? Were you featured on a podcast? We’ve got you covered.

The PFL Classic website is perfect for the lawyer who wants more customization than is available in the PFL Modern Website option.
Buildout Time: 3-4 weeks on average
While the site is built on a template, you can customize the following items:
- Branding, including logo, colors, and font
- Pick from 100,000+ images from our licensed image library
- Landing pages to get registrations for your events
- Send us your YouTube FAQ videos and we will add those too!
What’s Included:
- Weekly blogs without lifting a finger
- Basic automations to power your event registrations
- Basic automations to power your free report downloads
- Secure, cloud based hosting in data centers used by fortune 100 companies
- Daily backups
- Keep your existing site live while your PFL Classic site is created for you.
Cost:
PFL: $5000 buildout, Monthly Maintenance of $500 includes all site hosting, updates, and weekly blog posting.

CLICK ON A LOGO BELOW TO VIEW THE CLASSIC SITE TEMPLATE IN USE
With a sleek modern appeal for your PFL business and the ability to make it 100% your own with your branding, PFL modern is the option for you. The Modern website includes weekly blog updating, basic automations to power your event registrations and free report downloads.
We will connect your website to the CRM of your choice to run automation campaigns as well as integrate your calendar. This version is great if you already have a PFL Classic in your town, or if you feel like this design fits you best
**PFL modern does not include customizing your own video FAQ or podcast
Buildout Time: 3-4 weeks on average
What’s Included:
- Weekly blogs without lifting a finger
- Basic automations to power your event registrations
- Basic automations to power your free report downloads
- Secure, cloud based hosting in data centers used by fortune 100 companies
- Daily backups
- Keep your existing site live while your PFL Classic site is created for you.
Cost:
PFL: $5000 buildout, Monthly Maintenance of $500 includes all site hosting, updates, and weekly blog posting.

CLICK ON A LOGO BELOW TO VIEW THE MODERN SITE TEMPLATE IN USE
Need more info before you sign up?
** Use subject line "website me" to connect with your coach or practice management advisor to learn more.

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