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Empower Your Associate Attorneys
to Drive Your Firm’s Growth and Success
Equip Your Associate Attorneys to Expand Your Firm’s Growth and Success
Enroll Them in Associate PFL® Membership
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What is the Associate
PFL Membership?

The Associate PFL Membership provides everything your new attorney needs to become a productive member of your PFL firm - without consuming your time and energy. Your associate gets a complete training and support system for growth, allowing your firm to deliver a consistent quality of PFL service to your clients.

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Who is Associate PFL Membership For?
Associate Attorneys: Any licensed lawyer working under a primary PFL firm owner.
PFL Firms Looking to Expand: Firm owners aiming to increase their capacity to educate and serve their community and grow revenue by adding an Associate PFL Attorney.
Transform Your Practice by Adding an Associate Attorney
Build a Self-Sustaining Practice
Get a fully-trained associate up to speed quickly through our comprehensive Life & Legacy Planning® Program - without having to create training materials or take time away from your clients
Leverage our proven Build Your Business Training Curriculum to develop your Associate into a rainmaker who brings in their own clients
Access done-for-you marketing materials that your Associate Attorney can use immediately to start attracting clients
Multiply Your Revenue Without Multiplying Your Workload
Double your client capacity by having a trained PFL Associate Attorney handle client intake, meetings, follow-up, and PFL service delivery
Generate additional revenue streams as your associate develops their own book of business
Maintain quality and consistency in your Assocaite PFL Attorney's ability to deliver on the PFL Promise through our training, group coaching and PMA support, and done-for-you resources
Free yourself to focus on high-value clients and firm strategy
Protect Your Time & Energy
Delegate client work confidently, knowing your Associate PFL Attorney has access to our complete library of resources and templates and their own Kids Protection Plan® drafting system and landing page
Reduce your personal involvement in day-to-day client matters while maintaining oversight

Let our Practice Manage Advisors help answer questions, find resoures and support, and help keep your Associate PFL Attorney on the right track

Scale with Built-In Support Systems

Give your associate instant access to law mentorship, group coaching, and our community of experienced PFLs

AND If your level of membership includes a 1:1 coach, you can opt to have your associate attend in your place.

Provide your Associate with a library of client attraction system resources including blogs, campaigns, and social media content to start building a book of business
Expand Your Reach And Serve New Communities
Get an Associate PFL listing on PersonalFamilyLawyer.com to build credibility and expand your local reach
Give your Associate PFL Attorney the same-level training and support access to any Add-On Programs in your membership (LIFTed Business Advisor and/or Special Needs Planning Program) at no additional cost
How Much Is The Investment?
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MONTHLY MEMBERSHIP FEE
$500 per month per associate attorney.
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DISCOUNT OPTIONS
Receive a 20% discount on additional associate attorney seats beyond the first associate membership
How To Enroll
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1. Contact Us
Reach out to your Practice Management Advisor or contact our sales team.
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2. Sales Form Completion
We will provide a sales form to capture information about your firm and associate attorneys.
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3. Contract Signing
  • Primary Attorney Agreement: To be signed by the firm owner.
  • Associate Attorney Agreement: To be signed by each associate attorney.
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4. Onboarding Process
  • Once contracts are signed, associates receive a welcome email with their MemberHub login details
  • Once logged in, they can view their first steps via their Member Dashboard
  • Our team will provide support throughout the onboarding process to ensure a smooth transition.
Frequently Asked Questions
Can I enroll multiple associate attorneys at once?

By empowering your associates with specialized training, resources, and support, your firm can increase its capacity, improve client satisfaction, and free you up to drive revenue growth of your firm more effectively.

What is included in Associate PFL Membership?

Your Associate gets access to everything you also have in your membership with two small exceptions:
1. They do not have a cohort and do not need to pass the PFL Assessment because they are granted PFL status as a member of your PFL firm

2. They do not have 1:1 Law Business Success Coaching support (but you may allow them to meet with your coach in your place if your memebrship includes 1:1 coaching).

Everything else that you have access to as a PFL member is also available to your Associate PFL Attorney via their unique MemberHub account log ins and/or email invite.

What support will my associates receive? Do they get coaching?

By empowering your associates with specialized training, resources, and support, your firm can increase its capacity, improve client satisfaction, and free you up to drive revenue growth of your firm more effectively.

Will My Associate PFL Attorney need to pass the PFL Assessment or Join a Cohort?

Because you, as the primary attorney have obtained PFL status on behalf of your firm. any Associate you enroll  in an Associate PFL Membership is considered a PFL and does not join a cohort.

If, however, the Associate leaves your firm, they will need to rejoin New Law Business Model's as a member to maintain their PFL status.

Are there any long-term contracts or commitments?

By empowering your associates with specialized training, resources, and support, your firm can increase its capacity, improve client satisfaction, and free you up to drive revenue growth of your firm more effectively.

What happens after enrollment?

By empowering your associates with specialized training, resources, and support, your firm can increase its capacity, improve client satisfaction, and free you up to drive revenue growth of your firm more effectively.

Ready to Elevate Your Firm?
Purchase Now
Note: The Associate PFL Membership is exclusively available to firms with an active primary PFL membership.