New Law Business Model vs. 2-Hour Lifestyle Lawyer:

At NewLaw, we know you have options when it comes to growing your estate planning practice—whether you’re a solo attorney or working toward a seven-figure firm. We created this guide to help you understand the difference between the New Law Business Model (NewLaw) and the 2-Hour Lifestyle Lawyer (2HLL) so you can choose the approach that aligns best with your goals for your life and law practice.

Why NewLaw Leads in Estate Planning Innovation

Founded by Ali Katz, NewLaw pioneered a client-centered estate planning model focused on serving young families, beginning back in 2004 when Ali discovered major holes in the estate planning process for families with young children. As a young mother, Ali realized that even though she had named legal guardians for her children in her will, if she and her husband didn’t make it home one night, her kids would still be placed in the care of strangers while authorities searched for her will and the named guardian. Ali was horrified at the thought of her kids being taken into the care of strangers, and she knew other parents in her community would be as well.
As result, Ali filled in the gaps on planning for young families with a plan she created called the Kids Protection Plan®, as well as the best-selling book on legal planning for families, Wear Clean Underwear: A Fast, Fun, Friendly - and Essential - Guide to Legal Planning for Busy Parents, and began to appear on all the top television programs, establishing “estate planning for young families” as an entirely new law practice area, which had previously been underserved and neglected by estate planning attorneys as a viable niche market.
At the same time, Ali created an entirely new pricing and service delivery model for serving families with estate planning that resulted in nearly 100% of the people she met with hiring her firm for this unique estate planning service model, now known as Life & Legacy Planning. The promise of Life & Legacy Planning is planning that works to keep families out of court, and out of conflict. Life & Legacy Planning is rapidly becoming known as “the gold standard” of estate planning for families, and is delivered by Personal Family Lawyer firm leaders who are trained in the model by NewLaw.
This innovation sparked a movement that inspired others in the field of estate planning, including Laura Cowan, the founder of 2HLL. Laura was a student of NewLaw during her transition into estate planning between 2016 and 2018, where she first encountered the Life & Legacy Planning model that continues to set the standard for keeping families out of court and out of conflict.
Since then, NewLaw has continued to grow and evolve. Today, NewLaw supports attorneys to become the go to lawyer in their communities for a wide range of niche markets, including families with young children, families with kids who have special needs, seniors, high-net-worth individuals, and business owners.

“Since implementing NLBM, I have tripled my average fee. I am building a law practice I truly love, as well as one that is starting to pay the bills. NLBM rocks!”

~ Pantea, Personal Family Lawyer

New Law Business Model vs. 2-Hour Lifestyle Lawyer: Side-by-Side Comparison

Feature

New Law Business Model (NewLaw)

2-Hour Lifestyle Lawyer (2HLL)

Purpose

Client-focus: Life & Legacy Planning model focused on counseling and trusted-advisory, as a Personal Family Lawyer firm using a differentiated service model to become “go to” lawyer in community.

Lawyer-focus: Turn your law practice into a business you love with long-term sustainable growth, scale and eventual sale.

Client-focus: Document-centric focus of “will v trust” in marketing and engagement results in race to the bottom pricing plus inability to compete with financial advisors and rise of AI.

Lawyer-focus: 2 hours a day promise, limits income + ability to grow practice into a business.

History & Leadership

Led by Ali Katz, innovator in the field, who originated the young family focused, client-centered estate planning model in 2004-2005, the “choose your own fee” pricing model, as well as the “Planning Session” model for engaging clients, and “Estate Planning for Busy Parents” -- now, continuously innovating across diverse practice niches.

Led by Laura Cowan, former student of Ali Katz and NewLaw.

Client Reach

Choose your own niche - young families, special needs, seniors, sandwich generation, business owners, high net worth - and NewLaw will help you serve them with the marketing support you need, beginning with “free marketing” via presentations and moving into paid marketing, when ready.

Primarily focused on reaching families with young children using a presentation model taught by Ali Katz.

Core Offerings

Learn to provide “Life & Legacy Planning” (in-person or virtually), a differentiated service model that cannot be compared to “cheap legal” or “financial advisors offering

Learn to provide virtual estate planning services so you can work 2 hours a day.

Mentorship & Support

Each PFL Firm Leader gets monthly 1:1 coaching and daily group coaching on business development, marketing, law, and client communications, as well as a personally-assigned advisor to answer questions, find resources, and keep members on track.

Self-guided resources with limited support and mentorship.

Marketing Support

Robust marketing resources, including done-for-you weekly articles, social media posts, and 15+ customizable presentations tailored to various client needs and engagement strategies.

Limited to one marketing presentation focused on young families.

Brand Promise

The PFL Promise: “Planning That Works to Keep Your Family Out of Court and Out of Conflict” – a client-centered commitment that builds trust and strong community reputation.

Promotes a “work less, earn more” philosophy, perceived as lawyer-focused rather than client-centric.

Client Interaction Model

Emphasizes a client-centered service that helps families stay out of court and avoid conflict. Builds relationships that create lasting value.

Primarily focuses on efficiency for time savings, with brief client interactions.

Retention Program

Lifetime retention program that ensures long-term relationships, making NewLaw attorneys trusted advisors in their communities.

Limited retention focus beyond initial client interactions.

Scalability Options

Proven growth through Solo, Staffed, and Empire models, catering to different goals, with tools to scale profitably and ultimate exit.

Primarily structured for solo, low-volume practices with a part-time focus

Revenue Goals

Designed to help attorneys reach six-figure income, with pathways to seven-figure businesses for those looking to scale.

Targets modest income, around $10,000 per month take home, with minimal time commitment.

Automation & Tools

Uses automation to enhance client service and optimize long-term growth rather than merely reduce hours.

Automation for time savings with minimal client engagement.

Why Choose NewLaw?

For attorneys serious about building a profitable, client-centered practice with long-term impact, NewLaw provides the support, training, and proven frameworks to turn that vision into reality. Here’s what sets NewLaw apart:

01

Vision for Legacy and Long-Term Success

NewLaw empowers attorneys to create legacy practices, where clients see them as long-term advisors for life’s major milestones. Our model helps you build a practice that not only grows with you but also serves as a lasting source of impact.

02

Personalized Mentorship to Meet Your Goals

Every NewLaw member receives individualized guidance from a law business success coach. With a tailored growth pathway, you’ll have expert guidance every step of the way, helping you avoid common pitfalls and move forward with confidence.

“My transition to estate planning with NLBM has been life-changing. I now run a practice that’s both profitable and impactful, and I feel truly supported.”

~Stephanie Scarborough, Personal Family Lawyer

03

Proven, Client-Centric Service Model

Our Personal Family Lawyer (PFL) Promise ensures that NewLaw attorneys provide proactive, client-centered services that keep families out of court and conflict. NewLaw attorneys are recognized in their communities as trusted professionals who deliver exceptional value.

“Practicing law before was scary and a bit out of control. NewLaw provided me with the tools and confidence to build a thriving practice that clients truly value.”

~ Laura Croft, Personal Family Lawyer

04

Complete Ecosystem of Tools and Resources

From templates and presentations to business frameworks, NewLaw provides all the resources you need to build, grow, and scale your practice. You don’t have to reinvent the wheel—NewLaw has done the testing, so you have what works from day one.

05

Revenue Potential to Match Your Ambitions

NewLaw supports attorneys in reaching six-figure goals and beyond. Whether you want a solo, staffed, or empire-sized practice, NewLaw’s pathways are designed to help you scale profitably, allowing you to build a high-revenue business that aligns with your goals.